Your pipeline is rattling. We tighten it into one drivetrain.
COMPEL is a fractional sales-leadership practice for owners who count dollars. We install the quota math, forecast discipline, and coverage model that turn a loose bag of reps into a system that transfers power. No decks. No dashboards with no owner. A drivetrain you can feel.
Loose parts vs. one drivetrain.
- Coverage set by gut, not by pipeline math.
- Forecasts that swing 40% week to week.
- Quotas with no base, no stretch, no consequence.
- Reps selling into a CRM nobody trusts.
- Coverage modeled from win-rate and deal size.
- Forecast owners who answer for the number.
- Quota architecture with base, stretch, and payout math.
- A pipeline cadence that surfaces risk before it costs.
Four levers. One drivetrain.
Engaged as a fractional VP of Sales or head of RevOps — embedded, accountable, and paid to move your number.
Coverage & quota architecture
We model the headcount and quota base your pipeline actually supports, then set base, stretch, and payout so reps bet on the number.
Forecast discipline
Named owners, staged probability, and a weekly cadence that catches slipping deals before the board sees the miss.
Pipeline operations
Deal-stage hygiene, SLAs, and a CRM your reps will actually keep honest — because the system rewards it.
Sales enablement & coaching
Playbooks, call reviews, and manager cadences that turn a process into habit — the part most consultancies skip.
Tighten the drivetrain in four moves.
Diagnose
Two weeks in your CRM and pipeline. We find where the torque is leaking.
Design
Coverage, quotas, and forecast owners — a system with someone accountable for the number.
Tighten
We run the cadence live: Monday numbers, weekly coaching, monthly board-ready forecast.
Hand off
Your team owns the drivetrain. We stay on fractional for the quarters that matter.
Rockstar partners on speed dial.
We don't fake capabilities we don't have. When your number needs build work, we bring in vetted high-level operators — scoped by us, accountable to us, paid to ship.
CRM configuration
HubSpot, Salesforce, and Pipedrive built around your real stages — not the demo data.
AI tooling
Call intelligence, proposal drafting, and lead scoring wired into the cadence reps already run.
Marketing & lead gen
Demand programs that feed coverage math instead of vanity impressions.
Branding
Positioning, identity, and sales collateral that survives a pricing conversation.
Web development
Fast, search-ready sites engineered to convert the traffic you're already paying for.
Web app development
Customer portals, quoting tools, and internal apps when off-the-shelf runs out.
Process automation
Handoffs, follow-up, and approvals automated so the pipeline never waits on a human to remember.
Systems integration
CRM, ERP, billing, and marketing stitched into one source of truth for the forecast.
One point of contact. One plan. No agency roster to manage.
Andy — fractional Chief Sales Officer.
"I bring the gameplan, coaching, and accountability your sales team needs to perform at its peak."
Engagements start with the salesQB Sales Best Practices Audit — a benchmarked review of your lead generation, sales technology, process, and team skills, documented in a 100-plus page report you own. From there we build and run the system.
The audit that starts every engagement — three realities, one path to dependable growth.The questions owners ask first.
What does fractional sales leadership actually cover?
A fractional sales leader sits in your weekly cadence as the accountable owner of the revenue number — coverage, quota, forecast, and pipeline — while your team keeps selling. You get senior sales leadership one to three days a week instead of a full-time VP salary, and we do not hand you a deck and leave.
How is this different from a sales agency or an outsourced SDR team?
Agencies sell you volume and campaigns. COMPEL owns the operating system that converts it: the quota math, the forecast discipline, the coverage model, and the manager cadence. You keep the customer relationship; we keep the number honest.
What company and team size is this built for?
Best fit is a small to mid-sized business with 4 to 40 sellers where the owner is still personally pulling the revenue lever. Below that we over-serve; above that you want a full-time hire we can recruit, mentor, and hand off to.
How fast will we see movement in revenue?
Forecast accuracy and pipeline discipline usually shift inside 60 days. Quota attainment and revenue movement land within one to two quarters, depending on your current pipeline depth and deal cycle length.
What does a fractional VP of Sales cost compared to a full-time hire?
A full-time sales VP typically runs $200K–$300K in base, bonus, and benefits before ramp risk. A fractional engagement is a fraction of that monthly, has no severance exposure, and starts producing in weeks rather than after a two-quarter ramp.
Do you work inside our CRM, or do we have to switch?
We work inside the CRM you already own — HubSpot, Salesforce, Pipedrive, or Zoho. We rebuild deal stages, required fields, and reporting so the pipeline is trustworthy, then run the cadence on top of it.
Bring us your numbers. We'll tell you where the torque is leaking.
A 45-minute review of your pipeline, forecast, and coverage. No pitch. If it isn't a fit, we'll say so and point you the right way.